The Vladimirskyi Standard is a high-tech enterprise in the Vladimir Region with a modern and well-organized logistics service (which allows you to deliver fresh products to the network) and high-performance foreign equipment (which allows you to carefully monitor product quality). The vast geography of deliveries and a portfolio of four meat brands make him a major player at the meat market.
We were commissioned to expand the brand portfolio and create the fifth brand — meat steaks and semi-finished marbled beef under Vladbeef brand.

Own livestock, quality control at all stages of production and own farming in the Vladimir region — all these factors allowed creating a brand of premium meat delicacies and crowding out large federal players.

The logo design uses corporate red color and diamond shape as successive elements associated with the mother brand. This allowed both a visually harmonious continuation of the brand portfolio and the introduction of a new product the consumers. In the center of the logo, a goby of the Black Angus breed flaunts as a base-forming character and a key figure of products made from 100% meat of this breed.